When thinking of soaps from Provence, South of France, a field of purple lavender comes to mind followed by an almost intoxicating scent that seems to transport us to a time before time, a time of stillness, tranquility, and quietude.

Jennifer Revello, founder, and owner of Averal, has a story that started out as far from the lavender fields of the South of France as possible, yet somehow it was the scent of those fields and the French soaps that in a way gave her the courage to write a new story for herself and her son. 

In 2007, when visiting France, with her ex-husband (father of her son) she fell in love with the scents and the products and decided she was going to bring to the US, not just the amazing soaps, but also the entire South of France lifestyle. She realized there was something special about the Triple Milled Soaps from France, which are still made in the same traditional way since the 1800s. With that soaps became more than just a cleaning tool, they became an instrument of self-care, of self-love, of slowing down and enjoying a moment of pampering and bliss. This triple mill process renders the purest form of soap available by extracting any excess moisture and air from the bar, making it higher quality as well as gentler on the skin and a perfect option for anyone with sensitive skin.

The name of the company came from the South of France as well, specifically from a dialect spoken in Occitania, a region that spread over the South of France and part of Spain. The soaps were to be called Averal, meaning authentic, genuine, natural, original, real, true - all values she wanted to instill in the brand.

The Averal soaps are made using the finest ingredients in the tradition of triple milled Marseille soaps. Olive oil and shea butter are two of the main ingredients in every soap, allowing for a moisturizing and hydrating experience with every bath. The classic aromas such as lavender, honey, or lemon verbena and the unique fragrances like Monoi, a unique blend of coconut oil and the natural essence of gardenias petals from Tahiti, make Averal soaps the perfect way to start every day or decompress at night.

Averal is not just a company of high-quality French soaps, but a story of survival in the face of adversity, of staying strong, remembering your values, a story of self-care, of rising from the ashes and empowering not only yourself, but everyone around.